The Grand Theft Auto IV juggernaut has landed and its made over $500 million its first week in release on 6 million copies sold worldwide. Even more astonishing were the first day numbers of 3.6 million copies, grossing $310 million.
According to the Take Two press release:
Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date.
I can’t think of a movie thats made more money in its opening week and this certainly trumps *NSYNC’s No Strings Attached release. Safe to say we have a changing of the guard in the entertainment industry?
Read the press release [businesswire.com]
