Dan Lyons can be a prick sometimes, but I could not agree more with his assessment of the AOL/HuffPo merger.
Dan Lyons:
The other problem is that AOL’s chief executive, Tim Armstrong, is a sales guy. He ran sales at Google before he came to AOL in 2009. Nothing wrong with sales guys, except when they start telling people how to do journalism. Sales guys deal in numbers. But journalism is about words. Sales guys live in a world where everything can be measured and analyzed. Their version of journalism is to focus on things like “keyword density” and search-engine optimization.
Journalists live in a world of story-telling, and where the value of a story, its power to resonate, is something they know by instinct. Some people have better instincts than others. Some people can improve their instincts over time. The other part of storytelling is not the material itself but how you present it. Some can spin a better tale out of the same material than others.
But no great storyteller has ever been someone who started out by thinking about traffic numbers and search engine keywords.
Read More: Huffington Post and AOL: Why the Deal’s a Mess – The Daily Beast.