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Microsoft Confirms Kinect Pricing At $150 – Internet Goes Into Conniptions

This morning, we finally got confirmation on pricing for Microsoft’s Kinect peripheral for Xbox 360. Now, this shouldn’t come as a surprise to people who noticed that Gamestop had posted the $149.99 price on their website right around E3 time last month. However, Microsoft had been strangely quiet on confirming this price point until today.

Here are the two ways you can obtain Kinect this fall:

  • For anyone currently owning an Xbox 360: Kinect peripheral w/ Kinect Adventures game, $149.99
  • For anyone without an Xbox 360: New Xbox 360 w/ 4GB memory storage and matte finish + Kinect peripheral w/ Kinect Adventures game, $299.99

Basically, if you are a new Xbox 360 owner, you can grab both for a $50 discount off MSRP. Microsoft also announced that all first-party Kinect launch titles would be retailing for $49.95.

Now, after reading gaming community reactions to this, one would think that Microsoft had done the video game equivalent of leaving Cleveland to join the Miami Heat. The vast majority of commenters and posters on notable video games communities voiced their extreme displeasure at the price point for Kinect. Many labeled Kinect as a “rip-off” and made comparisons to Sega’s ill-fated 32X peripheral addon for the Genesis. One poster on the neoGAF called it “A disaster of Kin proportions.” Even Microsoft’s own community site, Major Nelson, wasn’t immune to the backlash.

What went wrong? Just one year ago, Kinect (then called Project Natal) was the darling of both core gamers and the mainstream media. People were drinking the Kool-Aid of limitless possibilities in hands-free gaming combined with a futuristic “Minority Report’-esque interface for viewing media content.

Two factors led us to this point.

First of all, the launch software simply is not compelling, at least to core game players. The best game Kinect has going for it is a dance game which admittedly is quite good, but may not have quite the same appeal to Johnny McCallofDuty. The other software is widely viewed as non-gamer content (fitness titles and kids software) or glorified Wii mini-game collection knock offs.

Secondly, Microsoft bumbled the pricing information of the product. When first announced, many people were estimating that Kinect would cost at least $199.99. Pricing seemed to be secondary to the wonder and amazement that such a product existed and could be obtainable by the consumer.

In October of 2009, Wedbrush Morgan analyst, Robert Pachter, guessed the price of Kinect (then Project Natal) at $49.99 (!) with a worst cast scenario of $99.99. Gamers were thrilled. Not only was this device imminent, it would be affordable too!

Flash forward to June of 2010 where online retailers such as Gamestop and Amazon put up the Kinect for pre-order at a $149.99 price point. Grumblings were heard throughout the gaming community, but most were holding out for hope that Microsoft would change the pricing back to at least $99.99  when it gave an official announcement. They did not.

Clearly, Microsoft needed to sell the device at the $149.99, but knew that community backlash was already brewing. They tried to compromise by bundling in Kinect Adventures in with the peripheral. (If we assume Kinect Adventures would have cost $49.99 separately, one could derive a $99.99 price for the device and add the $49.99 for the game to get to the $149.99 price point) However, this seems to have gone largely dismissed by the community because it’s a title that no one desired nor was it perceived as being worth the full retail price tag of $49.99.

If it’s one thing people don’t like, it’s the feeling of being bait and switched on pricing, even if said pricing was never confirmed by the manufacturer. Contrast this with the public response to iPad pricing prior to launch.

Popular opinion before Apple launched the iPad was that it would be priced around the $800-$1000 mark. The Wall Street Journal published speculation in early January of 2010 that the device would cost upwards of $1000. When Apple finally announced the product with a starting price point of $499, it was lauded as being “affordable” and public perception was very positive.

Some conspiracy theorists out there feel that Apple “leaked” this misinformation to the WSJ to manufacture this positive perception. Whether or not this was engineered by Apple or predicted organically, the fact remains that it worked. iPad pricing is a virtual non-issue in terms of internet debate fodder. Microsoft would have done well to haved learned from this.

My Take:

Would I have liked the Kinect to be priced at $99.99? Sure, I mean, paying less is always good. Does $149.99 turn me off from purchasing it? At the end of the day, I don’t think it does. I’m still in love with Dance Central and even at the $200 price it’ll take to play it, it’s no worse than shelling out $200 for a plastic instrument Rock Band bundle to me.

The main concern prospective buyers should be having is with the apparent dearth of quality software titles, at least for solo players. If you’re a core gamer who has no interest in dancing, you suddenly have no reason to buy the Kinect at launch, unless you want a slightly clumsy, yet cool feeling way to navigate your media on your Xbox.

If you’re a casual social gamer or want something kid-friendly, then you have a more compelling decision to make this fall. I firmly believe that total hands free gaming is a lot more intuitive and exciting than having to deal with an a peripheral, at least in a social gaming setting. It’s a much more fluid experience to just move people to and from the front of the TV, rather than having to deal with calibrating and passing along multiple controllers. It’s also a better experience for non-gamers to skip having learn how to use any controller in the first place, no matter how simple it is.

Either way, I still believe Microsoft has a promising product here with the Kinect. The idea of hands free interfaces is a mighty compelling one to me and I’ll most likely be in on the ground floor if only to support the initiative. And because I’m a shameless early adopting gadget freak.

Most people, I’d imagine though, would be best served with the “wait and see” approach with Kinect.

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E3 2010 Preview: Dance Central

I’m just gonna go ahead and say it:

Dance Central is the killer app for Microsoft’s Kinect.

Now, I know what you might be thinking.”Dance games are for kids and girls! They’re silly and lame!” Hear me out here. You know those choreographed dances in a Lady GaGa or Justin Timberlake music video? Say what you want about the music itself, but you gotta at least admit that the moves are kinda cool to watch, especially when a bunch of people are doing them in unison. What if I told you that there’s a game that would not only teach you and your friends how to dance like that, but would do so even if you had ZERO dancing ability to begin with. Isn’t that something that at least piques your interest?

Harmonix’s Dance Central is that game.

Think of it kinda like Rock Band, only your body is the instrument. (Well, if you want to get technical, the Kinect is actually the plastic instrument you have to buy.)

Dance games have been attempted before, but they were generally confined to sequences of steps on a mat (Dance Dance Revolution) or waving around an input controller (Just Dance). As many people would attest to, this is “dancing” as much as Guitar Hero is “playing the guitar.” Let’s face it, if you walk in on a room of people are playing DDR, they’re going to look pretty silly. However, if you walked into a room of people playing Dance Central, you might think they’re actually training as a real dance crew.

Using the full body tracking abilities of Microsoft’s Kinect, Dance Central lets you do a full range of motions with your body and hands free while scoring you on how accurately you perform the routine presented to you during each song. Honestly, I couldn’t have cared less about my score. It was just so much fun performing the moves that I found myself ignoring the score tally and just losing myself in the music and figuring out the moves. If the game didn’t even have a scoring system, I doubt a lot of casual players would notice. Nevertheless, I imagine once the novelty wears off, scoring highly will be a strong motivator to perform better as a dancer. As a gaming connoisseur, this excites me because it’s a game genre that has heretofore been impossible to fully replicate in a home environment. As a human being, this will excite you because its so intuitive and easy to get into.

All the songs in the game are original, licensed music. I had a hands on demonstration with Lady GaGa’s “Just Dance and Lipps Inc’s “Funkytown.” Other tracks I saw on the menu screen included Beastie Boys’ “Body Movin’,” No Doubt’s “Hella Good” and Bel Biv Devoe’s “Poison.” Harmonix promises a song selection that spans a diverse set of genres from hip-hop, to funk, reggae, pop, and more. The Harmonix producer I spoke with also touted the fact that many of the dance routines include the same moves from songs’ original music videos.

Now, I couldn’t dance my way out of a box, but after my hands on with Dance Central at the Harmonix booth, I felt I had a decent shot within seconds after starting up “Just Dance.” The dance moves are intuitive and generally easy to understand. Granted, I was on “easy” difficulty, but I’ve also never danced a step in my life that didn’t involve the number “two.” Gameplay involves a sequence of dance moves that scroll on the right side, kind of like the wheel on The Price Is Right. Your goal is to duplicate the highlighted move in the center, while preparing for upcoming moves by looking further down the wheel. The game will give you feedback in the form of red highlights on your on screen avatar’s body depending on where you’re messing up. Perform moves accurately and your score will go up along with Harmonix’s standard 5-star rating system. Many songs also incorporate a “freestyle” section as well, where everyone dancing just kinda does their own thing, as a psychedelic background plays on screen. The Kinect camera records all the action and shows you on screen. It felt a little gimmicky, but was still a neat feature.

I ran into a couple of instances where I couldn’t really tell what a particular dance move entailed. While a friendly Harmonix dancer was there at E3 to coach me on what to do, there clearly won’t be a bundled dancer when the game ships this holiday. Fortunately there’s a practice mode called “Break It Down” where you can practice each individual dance move more slowly and in detail. These instances are few and far between, especially in easier difficulty settings, so I wouldn’t worry too much about difficulty putting a crimp in your dance party gatherings. Most of the moves are very intuitive and easy to perform.

My only other concern was with the menu system, namely the fact that it took multiple confirmations and long, methodical hand swipes to pick a song and difficulty. This may be more of an issue with the Kinect in general as I noticed similar issues with other titles as well. It’s not a dealbreaker; it’s just kind of annoying because using a controller to pick options would just be plain faster. Hopefully this is something Microsoft and Harmonix work on before the Kinect launch.

While many people were on stage dancing at the same time, the E3 demo of Dance Central only tracked one player for the game. It was able to track a person behind in silhouette form as well, but only the first player was scored. Harmonix mentioned that there would be “multiplayer dance battles,” but it sounded as if this would be limited to two scored players. It’s kind of a bummer, but not as much of a deal breaker as you would think. You can still have a group of friends do a routine with you in front of the camera, they just won’t be scored. Think of them as your backup dancer crew. It’ll probably be a good thing at parties, too, as it’ll be more welcoming for some of the more shy people to get involved.

Add all of it up and you have a strongly compelling game experience if you have any interest in music or dancing. The only thing that might keep you away is the $150 Kinect device buy-in price or if you really have no desire to move your body under any circumstance. If you’re at all intrigued by Kinect, though, you owe it to yourself to take a good long look at Harmonix’s Dance Central.

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