Music Archive

2

Benn Jordan Infringes His Own Label’s Copyrights

So the hip thing to do these days is releasing your album for free online and operate on a “pay if you like it” business model. But what if you’re not a big, established artist (Radiohead, Trent Reznor, etc.) with the moneyhats to pay for bandwidth and other digital distribution costs?

You pirate your own music.

At least, that’s what Benn Jordan (aka The Flashbulb) has done with his newest album, Soundtrack to a Vacant Life. Jordan’s taken the liberty of uploading his own album to a couple of torrent trackers, including renowned oink “replacement”, what.cd.

Why did he do this? According to his blog:

Well, they’ll be there in 24 hours anyway, and this way I can:
1. Be sure that people aren’t getting fakes.
2. Be sure that people aren’t getting bad rips (soooo many people have asked me about the “static track” on M³)
3. Be sure that people know where they can buy the album, or, “donate” to the artist by including an html file with a personal message.

Benn’s reasons certainly make sense from a practical standpoint. Any new album is going to find its way onto these torrent trackers soon after release, it’s just inevitable. And having information on how to buy the album from sanctioned sources is certainly better than having no information at all when your music is pirated. But is this a good business move for his fledgling record label?

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0

What I’m Listening To (January ’08 Edition)

One of my New Year’s Resolutions is to stop being jaded about music and actually listen to new stuff. It’s a good thing I did, because theres a bunch of really awesome records out now. I hope this continues on throughout the year and I can make these posts a regular feature.

The album art/title will take you to the Amazon product page for the CD. The Myspace link will let you listen to some songs. I’ve made it a point to put my favorite song pick so you know which track to go for if you’re in an impatient mood.

That being said, here are my favorite new records of the first month of 2008 (after the jump):

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1

Last.fm Goes On Demand

CBS owned social music site, last.fm, announced on Wednesday that they would begin offering full-length track streaming of over 150,000 songs including catalog from the four major record labels.The two major points of the release are:

  • On demand, ad-supported streaming via the last.fm website or client – 150,000+ licensed songs with a limitation of 3 plays per track per user
  • Pay-Per-Listen royalty scheme – artists/labels will get paid based on the number of times their songs have been streamed (independent artists will get paid directly from last.fm)

First of all, I want to applaud CBS and last.fm for taking their service in this direction. I’ve used last.fm for a couple of years now and the number one wish I had was full-length track streaming. 30 second previews are simply useless as a music discovery tool. Like the recent fall of DRM, on demand free full-length track streaming seemed unattainable just one year ago. It’s good to see that progress is being made in catching up to actual consumer behavior. That being said, this service has a ways to go before it starts to become an indispensable music tool.
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0

As If The Writing On The Wall Weren’t Any Clearer

NPD just released their year-end figures for 2007 video game sales:

1. Halo 3 (Xbox 360) – 4,820,000
2. Wii Play with Remote (Wii) – 4,120,000
3. Call of Duty 4: Modern Warfare (Xbox 360) – 3,040,000
4. Guitar Hero III: Legends of Rock (PS2) – 2,720,000
5. Super Mario Galaxy (Wii) – 2,520,000
6. Pokemon Diamond (DS) – 2,480,000
7. Madden NFL 08 (PS2) – 1,900,000
8. Guitar Hero II (PS2) – 1,890,000
9. Assassin’s Creed (Xbox 360) – 1,870,000
10. Mario Party 8 (Wii) – 1,820,000

Now, let’s compare these figures to Soundscan’s 2007 year-end figures for music cd sales:

1. “Noel”/Josh Groban: 3,699,000
2. “Soundtrack”/ High School Musical 2: 2,957,000
3. “Long Road Out of Eden”/Eagles: 2,608,000
4. “As I Am”/Alicia Keys: 2,543,000
5. “Daughtry”/Daughtry: 2,497,000
6. “Soundtrack”/Hannah Montana 2: Meet Miley: 2,489,000
7. “Minutes To Midnight”/Linkin Park: 2,099,000
8. “Dutchess”/Fergie: 2,064,000
9. “Taylor Swift”/Taylor Swift: 1,951,000
10.”Graduation”/Kanye West: 1,892,000

I wonder which industry is doing better.

I’m going to point out a couple of obvious things. The average price of one of those video games is about $50. The average price of one of those CDs is about $10.

A scant few years ago this sort of thing would be UNHEARD of. Music is universal. You can play music CDs on pretty much any modern device anywhere (car, stereo, computer, alarm clock, etc.). To play any one of those video games you need to make an initial investment anywhere from $130-$400. AND you need to be at home or near a TV you can hook it up to.

The music CD is dead, people. We need a better way to buy our music and we need it now.

Oh, and video game industry? Don’t make the same mistake the record labels did. You’ll be facing the same problem very soon when it’s technically feasible for big budget games to be as easily consumed as music is currently.

3

Individual 2007 Top Ten Lists

Indulge me as I’m in a list making mood. After the jump I’ll list my lists. They’ll include top tens for music, comics, video games, movies, and television shows. Since I’m too burnt out now to write something for each entry, I won’t. I’ll be happy to conduct a civilized conversation in the comments or email though. Oh, and the lists will contain only things I have experienced in ’07. Stuff I didn’t get to until after the new year, but released near the end of last year (e.g. There Will Be Blood) will go on next year’s lists.
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2

Top Ten Entertainment Experiences Of 2007

2007 was pretty lopsided for me in terms of where my quality entertainment experiences came from. It was a phenomenal year for video games. Perhaps the best single year of new releases for the medium since 1997, if not better. Conversely, there just wasn’t much there in terms of great music. Some solid releases, sure, but nothing that remain etched in my mind as transcendent. Live shows definitely resonated better for me than the album experience did. For sports, I’ll preface my conclusion by saying that I only regularly follow the MLB, the NFL, and the NBA. Besides the lone entry on the list, there were no other truly memorable moments for me this year. Television was fairly solid, despite the writers strike putting a damper on my mood late in the year. Comics had some pretty high moments, and also some pretty “meh” ones as well. Finally, 2007 was just not my year for movies as I wasn’t motivated to seek out much other than the obvious films. While some were fairly entertaining, I just couldn’t argue for their inclusion on this list over the items picked.

Without any more ado, here’s my top ten entertainment experiences of 2007:
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1

Ding Dong DRM Is Dead – Sony/BMG Joins Amazon MP3

Just one year ago, we in the industry thought it unfathomable for even one of major labels to abandon DRM for digital downloads of music. Yet here we are, living in a world where all four major labels are now selling their wares sans DRM.A press release went out today confirming that Sony/BMG would be making their catalog available for sale on Amazon MP3 by the end of the month.Am I surprised at the celerity of the major labels in making the move to DRMless MP3? A little. I’ve always maintained it was a merely matter of time before the labels ditched DRM. If it was not to accede to consumer demand, it would be to fight the Frankenstein they created in the iTunes music store.

Do I think Amazon MP3 has what it takes to take on iTunes? Sure. Amazon MP3 sells the better product to more possible customers at a better price ($0.89-$0.99 compared to the $1.29 of iTunes Plus). As long as consumers are educated properly and the service is marketed competently, there’s a very good chance this may be the one challenger to the iTunes throne to succeed.

But does this really matter at the end of the day?

No.

The future of music distribution is not in a la carte track sales. It’s in the pay-what-you-want model that Radiohead and Trent Reznor have pioneered. It’s in the value proposition that eMusic offers when you are getting $25 tracks for $9.99 a month. Neither of these are the ultimate solution, but they are steps forward. You have to look at how MOST people are consuming music nowadays. They do it via bulk through bittorrent or eDonkey or what have you. Selling DRM-free MP3’s for $0.89 each would have been a good start… seven years ago. In order to be the true winner of this sad drama, you have to be looking ahead of current consumption patterns. You need to take chances instead of playing catchup.

We’ve got a long way to go before this is finished.

Read the press release [businesswire.com]

1

Trent Reznor Is Disappointed With Fans

Some of you might remember the release of Saul Williams’ latest album, The Inevitable Rise And Liberation of NiggyTardust, a couple of months ago.  Sales of the album were patterned after Radiohead’s pay-what-you-want model for their release of In Rainbows.  Now that the intarweb has had ample time to consume the album, Trent Reznor has made sales figures public:

Saul’s previous record was released in 2004 and has sold 33,897 copies.

As of 1/2/08,
154,449 people chose to download Saul’s new record.
28,322 of those people chose to pay $5 for it, meaning:
18.3% chose to pay.

As expected, a minority of people actually paid for the album, despite being offered higher quality file formats for the songs as an incentive.  How does Trent feel about this?

 If that assumption is correct – that most of the people that chose to download Saul’s record came from his or my own fan-base – is it good news that less than one in five feel it was worth $5? I’m not sure what I was expecting but that percentage – primarily from fans – seems disheartening.

He then goes on to lament over how he spent too much on producing the album and that it was a project that “nobody’s getting rich off [of]”.  However, Trent’s assuming a lot about who’s buying the record.  In exactly two months, the new record has moved almost as many “units” as Saul’s last album.  That’s a pretty decent amount, in my opinion.  Not to mention, over 5 times as many people have been exposed to the album.  Granted, the last album could have had more exposure due to file trading/sharing and such, but at least now Saul has hard numbers as to what his audience reach is.  Reznor’s disappointment is no undoubtedly exacerbated by the fact that he spent a lot of money producing and distributing the record.  Despite this, though, I feel this is one of the best sales models for a developing artist to adopt.  I would imagine lots of baby bands aren’t going to be spending the fortune that Reznor did to produce their albums.  It’s also a painless, non-insulting way for artists and fans to distribute and consume new music.  It provides a method of monetary compensation to the artist that may not have existed under the previous CD-only model.  Perhaps some more incentive could be given to the fans who like the music enough that they want to support it.  Maybe this could be a concert ticket discount, a piece of merch, or some kind of badge of honor.

It may not be the perfect solution to the music distribution problem, but it’s certainly a good start.  If more artists adopt this model, it definitely opens the door for bandwidth/backend solution providers to get in on the act.  Eventually, the benefits of economies of scale can be reaped, further making it easier for anyone to cheaply distribute their music to the world.

Kudos to Trent and Saul for actively trying to make headway on revolutionizing the business model of music.  Keep your chin up, dawg! You did good, Trent.  You did good.

NiggyTardust Followup [nin.com]

0

Doug Morris Is Easy To Bullshit

Wired’s December issue has an insightful interview with Universal CEO Doug Morris in which the embattled executive readily admits to being so ignorant about technology that he didn’t even try to learn how to capitalize on the digital music revolution at the turn of the century. The interview isn’t posted online yet Read the interview here, but this choice excerpt sums it all up:

“There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t. They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”
Personally, I would hire a vet. But to Morris, even that wasn’t an option. “We didn’t know who to hire,” he says, becoming more agitated. “I wouldn’t be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me.”

wat.

It boggles my mind that an entire industry of “business savvy” executives were so myopic, egoistic, and just plain stupid as to not even learn who to talk to about the impact of digital music. I imagine Morris is exaggerating a little bit here. Out of the thousands of employees that worked for the majors in the golden age of 1.1 million first week *NSYNC CD sales, there were at least a handful of people who saw what was coming. Nay, the real problem was the music business’ stubbornness in adapting to the times. In an industry where you’re only as good as your latest numbers, there was no incentive for anyone to look at any sort of long term growth or stability. It was (and to an extent, still is) all about hitting your quarterly numbers no matter the cost. The more likely scenario is that prescient employees drafted up hundreds of pages of meticulously researched reports that were placed in the inboxes of various record label executives only to be summarily ignored and trashed because they had nothing to do with making the 4th quarter margins.

The interview goes on to talk about Universal’s Total Music venture and how Morris’s primary objective nowadays is to unseat iTunes from power. Again, Dougy is missing the point here. Guy, we’re in 2007. No one cares about you trying to show that you have a bigger dick than Steve Jobs. What you should be trying to do is creating a service with the music fan in mind. Make something that puts both Napster circa 2000 and iTunes to shame.

In other words, clone OiNK.

Update: Wired now has the interview online here 

0

Trent Reznor Is Being Kept Down By The Man

Nine Inch Nails’ official site for fan produced remixes of Year Zero was supposed to launch last Monday. Unfortunately, according to a post by Trent Reznor on the band’s website, legal issues brought upon by Universal Records, the band’s former label, are the cause of the site’s delay.

Universal feels that if they host our remix site, they will be opening themselves up to the accusation that they are sponsoring the same technical violation of copyright they are suing these companies for. Their premise is that if any fan decides to remix one of my masters with material Universal doesn’t own – a “mash-up”, a sample, whatever – and upload it to the site, there is no safe harbor under the DMCA (according to Universal) and they will be doing exactly what MySpace and YouTube are doing.

While Universal’s legal concerns are legitimate, the overall situation is, in one word, bullshit. Doing exactly “what MySpace and YouTube are doing” is building your consumer base. It’s nice that Universal isn’t so myopic as to prevent Reznor from launching the site, but by taking this course of action, they are implicitly condoning “what MySpace and YouTube are doing”.

Situations like this are exactly why the major labels are fading into irrelevancy. Like the Napster situation before it, if only someone saw user generated content as an opportunity to evolve the way their business instead of futilely trying to stop the juggernaut of technological evolution, they might not be in the situation they are in now. Unfortunately, they tying their own nooses with legal red tape.

Read Trent’s Post [nin.com]