Tonight, LeBron James will reveal which NBA team he will play for in a one-hour television special on ESPN. “LeBron’s Choice” some are calling it. I’d prefer not to, if only for the disturbing word association it invokes to a film about a unfathomable decision.
Then again, it kind of is a no-win situation for Lebron isn’t it? Choose to stay at home in Cleveland and he gets railed for running to stand still. Choose to go anywhere else and he becomes Ohio’s Judas for All Eternity.
It’s truly amazing that no one has gotten advance knowledge of his final decision, especially in this day and age of twitter, SMS, and instant broadcast media. In fact, one could say LeBron’s been almost Apple-like in keeping his most valued secret. (Well, prior to this year’s BarPhone scandal anyway.)
Think about it, how much speculation does the internet generate before every Apple keynote nowadays? It’s a goddamn free for all out there. Anything within reason gets blogged, tweeted, shared, much like all the different free agent scenarios thrown about with LeBron the past week. Why do we do this?
Because we love this shit.
We love speculation and we love drama. It’s in our DNA as red-blooded humans. We eat it up. It’s fun to analyze every little clue thrown to us. We’ve even made pseudo stars out of the best “detectives” out there. I’m sure Brian Windhorst over at the Cleveland Plain dealer has massively increased his audience lately, becoming the Jon Gruber of the sports media world.
Do you remember what Apple revealed at keynotes prior to the iPhone announcement in 2007? Yeah, neither do I. How about E3’s before the Xbox 360, Playstation 3, and Wii were announced in 2006? Mmmhmm.
Now, we expect the spectacular announcment every year during those shows. We want the circus of rumors, gossip, and speculation to culminate in an orgy of event live tweeting and blogging. Hell, I wouldn’t be surprised if the planned TV announcement special becomes the norm for any superstar free agency decision in the future. As American Idol and reality TV have proven over the years, we’re willing to sit through “results” shows where we watch 59 minutes of fluff to get to content that could be over with in one minute. Why wouldn’t LeBron do what he did? There’s already a precedent for it out there.
Personally, as someone who doesn’t have a particular rooting interest in where LeBron goes, I kind of want him to go somewhere else. I want the NBA landscape to be changed. I want to participate in the avalanche of Twitter posts and comments troll hate. More importantly, I want my fascination over this dog and pony show to have been for something. Because what’s shittier than sitting through an Apple keynote only to find out that they’re just selling faster Macs?
How Lebron’s Choice Is Like An Apple Keynote
Tonight, LeBron James will reveal which NBA team he will play for in a one-hour television special on ESPN. “LeBron’s Choice” some are calling it. I’d prefer not to, if only for the disturbing word association it invokes to a film about a unfathomable decision.
Then again, it kind of is a no-win situation for Lebron isn’t it? Choose to stay at home in Cleveland and he gets railed for running to stand still. Choose to go anywhere else and he becomes Ohio’s Judas for All Eternity.
It’s truly amazing that no one has gotten advance knowledge of his final decision, especially in this day and age of twitter, SMS, and instant broadcast media. In fact, one could say LeBron’s been almost Apple-like in keeping his most valued secret. (Well, prior to this year’s BarPhone scandal anyway.)
Think about it, how much speculation does the internet generate before every Apple keynote nowadays? It’s a goddamn free for all out there. Anything within reason gets blogged, tweeted, shared, much like all the different free agent scenarios thrown about with LeBron the past week. Why do we do this?
Because we love this shit.
We love speculation and we love drama. It’s in our DNA as red-blooded humans. We eat it up. It’s fun to analyze every little clue thrown to us. We’ve even made pseudo stars out of the best “detectives” out there. I’m sure Brian Windhorst over at the Cleveland Plain dealer has massively increased his audience lately, becoming the Jon Gruber of the sports media world.
Do you remember what Apple revealed at keynotes prior to the iPhone announcement in 2007? Yeah, neither do I. How about E3’s before the Xbox 360, Playstation 3, and Wii were announced in 2006? Mmmhmm.
Now, we expect the spectacular announcment every year during those shows. We want the circus of rumors, gossip, and speculation to culminate in an orgy of event live tweeting and blogging. Hell, I wouldn’t be surprised if the planned TV announcement special becomes the norm for any superstar free agency decision in the future. As American Idol and reality TV have proven over the years, we’re willing to sit through “results” shows where we watch 59 minutes of fluff to get to content that could be over with in one minute. Why wouldn’t LeBron do what he did? There’s already a precedent for it out there.
Personally, as someone who doesn’t have a particular rooting interest in where LeBron goes, I kind of want him to go somewhere else. I want the NBA landscape to be changed. I want to participate in the avalanche of Twitter posts and comments troll hate. More importantly, I want my fascination over this dog and pony show to have been for something. Because what’s shittier than sitting through an Apple keynote only to find out that they’re just selling faster Macs?