Marco Ament talking about media piracy :
Relying solely on yelling about what’s right isn’t a pragmatic approach for the media industry to take. And it’s not working. It’s unrealistic and naïve to expect everyone to do the “right” thing when the alternative is so much easier, faster, cheaper, and better for so many of them.
The pragmatic approach is to address the demand.
Again, the best way of combating piracy is by making it an undesirable alternative to buying the content legitimately. People don’t care about “release dates,” they want the content when they want it. You can either capitalize on that customer as early as you can or lose sales to piracy.